Two things you don't hear often from EMC are "open source" and "free" -- but that was the name of the game Tuesday at the 2015 EMC World conference.
The vendor announced new releases of two existing products: an open source version of the software-defined storage platform ViPR, and a free version of its ScaleIO software. EMC execs say the hope is that the free ScaleIO software will be used in test/dev environments and help the vendor win over customers who want to upgrade to the paid, licensed version.
"They're trying to get companies to use it and like it so much that they'll go back and buy it," said senior news director Dave Raffo, who heard the announcement first hand at the EMC world conference in Las Vegas.
As for opening ViPR's code to developers, EMC president of products and marketing Jeremy Burton expressed during Tuesday's announcement that the vendor would eventually like to see ViPR included in the OpenStack community. "If people steal our software code, we want them to steal ours," he said.
"It seems strange, but EMC executives say they've been going down this route, [which can be seen] somewhat when you look at the whole EMC Federation," Raffo said.
EMC last year acquired cloud software vendor Cloudscaling, which relies heavily on open source technology. That was in addition to spinning off community-based big data and cloud software vendor Pivotal to become one-fourth of the Federation.