This content is part of the Essential Guide: EMC World 2014 conference coverage
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EMC cloud storage appliance designed to thwart Amazon, Google

LAS VEGAS -- EMC clearly considers Amazon and Google a "threat to their business," and the company's new Elastic Cloud Storage (ECS) Appliance is its new best defense, according to George Crump, lead analyst at Storage Switzerland and regular contributor to

Indeed, EMC named the two megasize public cloud providers when discussing the bottom-line benefits of its new cloud storage appliance, saying ECS can lower "[total cost of ownership] in object storage implementations" by 9% to 28%, compared with Amazon's and Google's cloud services.

It's really "EMC's good attempt at giving people an alternative to public cloud storage," said Crump, who was among the many analysts in attendance at EMC World 2014, where EMC's new cloud appliance was announced. The ECS Appliance is actually the project formerly known as Project Nile and is built onto the ViPR platform. The unified system uses EMC's ViPR and will scale to 2.9 petabytes (PB) in one rack.

At a crossover point of "about 5 PB," Crump said, "their [EMC's] solution becomes less expensive" than the equivalent storage offered by public providers. Crump said he's a "big fan of public clouds, of course, but it is a very real fact that you pay for that same terabyte of storage month after month after month."

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