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Quantum realigns DLTape group

In a move designed to anticipate a changing storage market, Quantum Corp.'s DLT and Storage Systems Group has announced...

an organizational realignment of its DLTape group around five distinct lines of business. The Milpitas, Calif.-based Quantum said the new setup is designed to focus the organization on growth and faster response to changes and competition within the marketplace.

Recently named president of the DLTape group, Barbara Nelson, said, not only does this strategy support Quantum's leadership position within the data storage industry, but "by decentralizing the decision-making process, it brings us closer to our customers and provides the flexibility and resources needed to support the DLTape business."

But, William Hurley, program manager for the Boston-based analyst firm, the Yankee Group said the realignment was defensive.

"Not in response to any specific competitive activity, but more to address the ever decreasing cost of spindle based storage which can replace near or off-line solutions and the tight competitive market as Fibre Channel tape systems become the norm for the FC SAN," he said.

According to Hurley, the increased flexibility in responding to end-users that this reorganization creates will be a big plus toward keeping Quantum on the tape drive map. "The challenge will be for discrete unit vice presidents or general managers to ensure product line compatibilities as the customer-facing sides of each unit drive unique feature and function delivery," he said.

Each line of business is led by a vice president/general manager who reports directly to Nelson. Nelson has held senior management positions for four years with Quantum and previously held executive positions with other world-class technology companies including Intel and Maxtor Corp.

The reorganized DLTape division will have five separate divisions. The DLTtape Drive Division, which will continue to expand Quantum's presence in the midrange tape storage market by developing new DLTtape products and extending the platform into adjacent markets. The DLTtape Media Division is responsible for marketing the Quantum-branded media product line and for licensing key intellectual property. The Quantum Branded Products Division is designed to bring new Quantum branded products and solutions to market. The Near-Online Storage Business Unit, led by the group's Chief Technical Officer, George Saliba, focuses on leveraging patents, intellectual property, inventions and strategic partnerships to develop solutions targeting the emerging network data storage markets. Finally, the Autoloader Business Unit is responsible for expanding Quantum's product line and business in the low-end tape autoloader market. This area will be an extension of the present DLTape drive business and a re-entry into the tape autoloader market.

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