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Storage Radio: Cloud, flash open EMC World 2012; more news

Storage Radio: Listen to’s coverage of EMC World, including news of the vendor’s hybrid flash and cloud strategies, Data Domain enhancements, and more.

In this weekly podcast review, senior news director Dave Raffo discusses the leading data storage industry news with executive editor Ellen O’Brien. This week, they get the ball rolling with news from EMC World 2012 about the company’s parallel hybrid cloud and flash strategies, as well as the vendor’s enhancements and changes to its Data Domain suite.

Then, listen to the rest of the podcast as assistant editors John Hilliard and Fran Sales talk about other EMC-related headlines from the site and from around the Web, starting with the rollout of VCE’s new Vblock infrastructure package. We’ve included links to the original stories and blog posts below.

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Storage Radio: Flash, cloud  open EMC World 2012

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EMC talks hybrid SSD and cloud: One of the highlights of EMC World 2012 was EMC executives’ similar strategies for hybrid SSDs and hybrid cloud storage. The company plans to offer solid-state storage as memory, in the server, flash appliances connected to the server, all-flash arrays, and SSDs with hard drives. EMC sees the last configuration as the most popular for hybrid SSD projects. The company also briefly discussed its PCIe-based SSD appliance “Project Thunder” and its recent acquisition of flash startup XtremIO and its all-flash array, which EMC is calling “Project X.” Project Thunder is ready to go into customer beta release, while Project X will not be generally available to consumers until next year.

EMC boosts Data Domain: EMC announced an enhanced Data Domain disk backup box, the DD990, aided by DD Boost software, and greater application support for Avamar 6.1. Additionally, the company is putting an end to its Data Domain Global Deduplication Array (GDA) and Archiver and halting LTO tape support for Avamar, stressing how it has enabled more than 1,000 of its customers to perform tapeless backups. EMC also is adding DD Boost support to its Greenplum analytics platform and Oracle and Quest software.

New VCE Vblock: In this video, editorial director Rich Castagna talks about VCE’s launch of a new Vblock infrastructure package, the Series 700 Model LX, which fits between the current 300 series and 700MX series. Its configuration includes an EMC VMAX 10K storage array, Cisco UCS M2 blade servers, and Cisco’s Nexus and MDS switches. Check out the video for more on VCE chairman Michael Capellas’ announcement, including developments related to EMC VPLEX, data protection and Vblock central management.

EMC bags cloud firm Syncplicity: At the end of the first day of EMC World 2012, EMC announced its acquisition of cloud file management firm Syncplicity, in an effort to go into the online file sharing market. Current Syncplicity customers are hoping the product will be more “mature” and that it will receive more enterprise-catered features. Customers are happy that the Syncplicity team will remain, although they’re also concerned about the possibility that EMC will raise the product’s pricing, or that it might become stagnant in such a large company.

Federation divides EMC, HDS: The Storage Soup blog had news about EMC’s new Federated Tiered Storage for VMAX, which has caused some tension between the vendor and Hitachi Data Systems. EMC made claims that its product’s virtualization features exceed those of Hitachi’s virtual arrays, while Hitachi said EMC was off base with those assertions.

EMC scores huge Facebook storage deal: Computer Weekly reported how EMC snagged a huge storage deal with Facebook. EMC will provide 20 PB for the giant social networking firm, according to an unnamed source who attended the conference. The source wouldn’t reveal the cost of the deal, but CW predicts that it is a sign of EMC’s attempts to move from in-house legacy hardware to cloud and virtual storage.

What happened in Vegas didn’t stay in Vegas, thanks to social media: EMC wasn’t focused only on storage strategy and new hardware releases. “Chief listener” Keith Paul blogged that the company was also putting social media in center stage at the conference. Among the highlights in this strategy were a public social media “command center” that enabled interaction between guests, scheduled time for bloggers to ask questions and gain access to embargoed news, and the reappearance of the Blogger Lounge.

Breaking down EMC World’s numbers: Lastly, EMC reported that it expected to host a total of about 13,000 attendees during the course of the conference, which ended yesterday. The event included 500 breakout sessions; more than 100 labs; and EMC’s second yearly Data Science Summit, which brings together representatives from the academic, social enterprise, startup and public spheres.

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