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Energy conservation efforts still anemic

Our Snapshot Survey reveals that "green storage" is still not top of mind for most storage managers. Some might be willing to spend more on systems that promise energy savings, but most are still dubious.

It's not a black-and-white decision when considering green storage. In our latest survey, only 31% of respondents said their companies have green initiatives or commitments in place, a drop of a few points from last year. While the dip is discouraging, those working toward power conservation report better results: 15% (vs. 12% last year) said their efforts exceed their expectations, while 36% report being right on target (a big jump from the 24% noted a year ago). There might also be a low-energy light at the end of the tunnel, with 16% of those surveyed (vs. 6% last year) expecting their companies to commit to green storage initiatives within a year. More than a third of respondents said they're using data deduplication, compression and virtualized storage to conserve storage energy; however, the biggest increases compared to last year were for thin provisioning (26% vs. 15%), solid-state drives (22% vs. 15%) and DC power (16% vs. 8%). Overall, 59% implemented these newer techs to help curb equipment power usage. Still, money is green, and while 53% were willing to shell out "a little more" for a green storage product, 33% of those surveyed said they wouldn't pay more.

"Green needs to bring a positive ROI -- better than traditional solutions -- to the table. Just being the 'right thing to do' will not fly in a hard-dollar ROI review." -- Survey respondent

BIO: Rich Castagna ( is editorial director of the Storage Media Group.

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