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July 1, 2012

How you choose vendors and products

Storage buying criteria has changed over the years, partly because of smaller budgets but also because the products often lack distinction. After spending a few days at EMC World 2012 in the 104-degree, brain-baking Las Vegas heat, and sitting through numerous press conferences presented by EMC’s slew of divisions, it dawned on me that you could buy a whole lot of stuff -- and not just storage hardware and software stuff -- without ever setting foot outside the EMC megamall. But even that broad array of offerings would probably be dwarfed by the expansive product lists from vendors like IBM and HP, which have been playing the “we sell everything IT” game for decades. Dell is also part of this group with its rapidly expanding range of products that goes from desktops to servers to storage, and just about everything in between. These vendors keep growing by absorbing smaller companies, and scarfing up startups or even more established outfits to fill in the blanks on their store shelves or to add some pizzazz to stock that’s lost ...

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