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This content is part of the Essential Guide: Choose and manage a public cloud storage service successfully
Definition

cloud storage

Cloud storage is a service model in which data is transmitted and stored on remote storage systems, where it is maintained, managed, backed up and made available to users over a network (typically the internet). Users generally pay for their cloud data storage on a per-consumption, monthly rate. Although the per-gigabyte cost has been radically driven down, cloud storage providers have added operating expenses that can make the technology considerably more expensive to use. The security of cloud storage services continues to be a concern among users. Service providers have tried to allay those fears by enhancing their security capabilities by incorporating data encryption, multi-factor authentication and improved physical security into their services.

Types of cloud storage

There are three main cloud-based storage access models: public, private and hybrid. 

Public cloud storage services provide a multi-tenant storage environment that is most suited for unstructured data on a subscription basis. Data is stored in the service providers' data centers with storage data spread across multiple regions or continents. Customers generally pay on a per-use basis similar to the utility payment model; in many cases, there are also transaction charges based on frequency and the volume of data being accessed. This market sector is dominated by Amazon Simple Storage Service (S3), Amazon Glacier for cold or deep archival storage, Google Cloud Storage, Google Cloud Storage Nearline for cold data and Microsoft Azure.

Private cloud storage service is provided by in-house storage resources deployed as a dedicated environment protected behind an organization's firewall. Internally hosted private cloud storage implementations emulate some of the features of commercially available public cloud services, providing easy access and allocation of storage resources for business users, as well as object storage protocols. Private clouds are appropriate for users who need customization and more control over their data, or who have stringent data security or regulatory requirements.

Hybrid cloud is a mix of private cloud storage and third-party public cloud storage services with a layer of orchestration management to integrate operationally the two platforms. The model offers businesses flexibility and more data deployment options. An organization might, for example, store actively used and structured data in an on-premises cloud, and unstructured and archival data in a public cloud. A hybrid environment also makes it easier to handle seasonal or unanticipated spikes in data creation or access by "cloud bursting" to the external storage service and avoiding having to add in-house storage resources. In recent years, there has been increased adoption of the hybrid cloud model. Despite its benefits, a hybrid cloud presents technical, business and management challenges. For example, private workloads must access and interact with public cloud storage providers, so compatibility and reliable, ample network connectivity are very important factors. An enterprise-level cloud storage system should be scalable to suit current needs, accessible from anywhere and application-agnostic.

Cloud storage characteristics

Cloud storage is based on a virtualized infrastructure with accessible interfaces, near-instant elasticity and scalability, multi-tenancy and metered resources. Cloud-based data is stored in logical pools across disparate, commodity servers located on premises or in a data center managed by a third-party cloud provider. Using the RESTful API, an object storage protocol stores a file and its associated metadata as a single object and assigns it an ID number. When content needs to be retrieved, the user presents the ID to the system and the content is assembled with all its metadata, authentication and security.

In recent years, object storage vendors have added file system functions and capabilities to their object storage software and hardware largely because object storage was not being adopted fast enough. For example, a cloud storage gateway can provide a file system emulation front end to their object storage; that arrangement often allows applications to access the data without actually supporting an object storage protocol. All backup applications use the object storage protocol, which is one of the reasons why online backup to a cloud service was the initial successful application for cloud storage.

George Crump, founder of Storage Switzerland LLC, explains how cloud storage users are using the technology to move beyond simple backups.

Most commercial cloud storage services use vast numbers of hard drive storage systems mounted in servers that are linked by a mesh-like network architecture. Service providers have also added high-performance layers to their virtual storage offerings, typically comprising some type of solid state drives (SSDs). High-performance clouds storage is generally most effective if the servers and applications accessing the storage are also resident in the cloud environment.

Companies that use public cloud storage need to have the appropriate network access to the hosting service.

Benefits of cloud storage

Cloud storage provides many benefits that result in cost-savings and greater convenience for its users. These benefits include:

  • Pay for what is used. With a cloud storage service, customers only pay for the storage they actually use so there's no need for big capital expenses. While cloud storage costs are recurring rather than a one-time purchase, they are so low that even as an ongoing expense they may still be less than the cost of maintaining an in-house system.
  • Utility billing. Since customers only pay for the capacity they're using, cloud storage costs can decrease as usage drops. This is in stark contrast to using an in-house storage system, which will likely be overconfigured to handle anticipated growth; so, a company will pay for more than it needs initially, and the cost of the storage will never decrease.
  • Global availability. Cloud storage is typically available from any system anywhere at any time; one does not have to worry about operating system capability or complex allocation processes.
  • Ease of use. Cloud storage is easier to access and use, so developers, software testers and business users can get up and running quickly without have to wait for IT to allocate and configure storage resources.
  • Offsite security. By its very nature, public cloud storage offers a way to move copies of data to a remote site for backup and security purposes. Again, this represents a significant cost-savings when compared to a company maintaining its own remote facility.

An in-house cloud storage system can offer some of the above ease-of-use features of a public cloud service, but it will lack much of the storage capacity flexibility of a public service. Some hardware vendors are trying to address this issue by allowing their customers to turn on and off capacity that has already been installed in their arrays.

Drawbacks of cloud storage

There are some shortcomings to cloud storage -- particularly the public services -- that may deter companies from using these services or limit how they use them.

Security is the single most cited factor that may make a company reluctant -- or at least cautious -- about using public cloud storage. The concern is that once data leaves a company's premises, the company no longer has control over how it's handled and stored. There are also concerns about storing data that is regulated by specific compliance laws. Cloud providers address these concerns by making public the steps they take to protect their customers' data, such as encryption for data in flight and at rest, physical security and storing data at multiple locations.

Access to data stored in the cloud may also be an issue and could significantly increase the cost of using cloud storage. A company may need to upgrade its connection to the cloud storage service to handle the volume of data it expects to transmit; the monthly cost of an optical link can run into the thousands of dollars.

A company may run into performance issues if its in-house applications need to access the data it has stored in the cloud. In those cases, it will likely require either moving the servers and applications into the same cloud or bringing the necessary data back in-house.

If a company requires a lot of cloud storage capacity and frequently moves its data back and forth, the monthly costs can be quite high. Compared to deploying the storage in-house, the ongoing costs could eventually surpass the cost of implementing and maintaining the on-premises system.

Cloud storage considerations

To determine whether using cloud storage will realize operational efficiencies and be cost-effective, a company must:

  • Compare the one-time and recurring costs of purchasing and managing storage capacity in-house versus the ongoing costs of storing and accessing data in the cloud.
  • Determine if additional telecommunications expenses will be required for the appropriate access to the service provider.
  • Decide if the cloud storage service provides adequate security and data governance.
  • Develop in-house procedures for access and use of cloud storage to maintain effective management of data and control expenses.

Cloud storage uses

The most common use cases are cloud backup, disaster recovery and archiving infrequently accessed data. A greater number of customers also use cloud storage services for DevOps as a capital cost-cutting measure. They can just spin up the compute and storage resources for the duration of the project development and testing, and then spin them down when it ends.

Increasingly, organizations are moving key applications to the cloud as the service providers have improved performance and tightened security.

Companies that experience substantial seasonal fluctuations in their data creation volume, can tap into cloud storage to handle these bursts of data creation activity.

For small to medium-sized companies, some specialized cloud storage services, such as file sync and share, may be useful on an individual server or user basis. The file syncing features of these services ensure that the versions of files stored locally on the sync client -- a server or end user's PC -- and in the cloud are consistent. Versioning and file sharing capabilities also are often included.

Market leaders

The cloud-based storage market is dominated by Amazon Web Services, Google and Microsoft Azure, but traditional storage vendors like EMC, Hewlett Packard Enterprise, Hitachi Data Systems, IBM and NetApp also operate in the space with products for both enterprise and small- business owners that include self-service portals to provision and monitor use.

This was last updated in January 2020

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This still does not explain just what cloud storage is. Is it on someones rental server or what?
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So does that mean that your data is stored in cloud? What happens when the cloud turns to rain?
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What applications are best suited for a public cloud versus an on-premises cloud model?
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What are the physical specs of the servers? What Hard drives are used? What size are they and how do you back them up?
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Does Google offer a free of charge cloud storage facility?
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In Cloud Storage, Basically, we mean from the cloud that we are universally available anytime, through the internet. Cloud storage is the place of a store where you can save all your files and folders or say any kind of data and use credentials of your Cloud Storage account, anywhere in the world, anytime, anywhere You can also access through the Internet.
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A Cloud DMS carries a host of benefits for your business. If you don’t have a DMS Solution currently, or if you are managing documents using a simple file / folder structure on your existing file server, it may be worthwhile making the big switch to the Cloud.
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