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Xiotech looks to 'crank it up a few notches' with ex-IBM exec

Another industry executive has defected to Xiotech Corp., this time from IBM, a little over a month after the company hired a former EMC executive as CEO.

Xiotech issued a press release today announcing the appointment of Brian Reagan as senior vice president of marketing and business development. Reagan spent eight years at EMC before his time at Arsenal Digital and then IBM:

Reagan comes to Xiotech from IBM, where he served as global strategy and portfolio executive for the company’s $1 billion Business Continuity and Resiliency Services division. In this role, he was a primary voice in IBM’s cloud strategy and was responsible for accelerating sales of the global portfolio, aligning investments and resources to strategic business goals and collaborating with other corporate leaders worldwide. Reagan joined IBM as part of its acquisition of Arsenal Digital Solutions, where he served for three years as executive vice president and chief marketing officer. Reagan led all marketing functions at Arsenal, and is credited with transforming the company’s position in the industry in that time.

Xiotech CEO Alan Atkinson has now hired two top exectuives with EMC backgrounds. Atkinson brought aboard Jim McDonald as chief strategy officer in October. McDonald joined EMC with Atkinson from WysDM Software, where he was chieft technical officer. He also served in a CTO capacity with EMC. Atkinson’s and McDonald’s resumes also include jobs at StorageNetworks and Goldman Sachs before WysDM.

Reagan is quoted in the press release saying the company is setting up a marketing blitz around its ISE self-healing disk array. “”We’re going to crank it up a few notches and make some noise out there.” You can read more on this strategy in our Q&A with Atkinson when he was hired as CEO in September.

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