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Violin looks to jump-start all-flash sales with bundled kits

Violin Memory’s latest all-flash arrays haven’t received the warm reaction in the market the vendor hoped for, so it’s releasing bundled systems that will make it easier and cheaper to deploy.

Violin launched its Flash Storage Platform (FSP) 7700 with data reduction and protection features last year, hoping to make a renewed push into the all-flash world. But sales have been slow with only $12.5 million in total revenue and $6.3 million in product revenue in the third quarter of 2015. So this week Violin came out with what it calls Starter Kits to simplify sales.

Violin calls these the Violin Scalable Starter Kit and the Stretch Cluster Starter Kit. The Scalable Starter Kit includes two FSP 7700 array controllers, two Brocade Fibre Channel switches, two all-flash arrays with 35 TB each, and Violin Concerto OS7 and Symphony Management Kit. The Stretch Cluster kit adds a Stretch Cluster license that automates recovery of critical applications and data by using two data centers.

Customers can scale beyond 70 TB by adding flash drive shelves.

This is the first time Violin has bundled its arrays with switches. “Before, you would have to buy a 7700 system, switches and a storage shelf as discrete purchases,” said Keith Parker, Violin’s director of product marketing. “Now we’ve packaged everything together in a kit.”

The starter kits can save customers considerably. The list prices are $470,000 for the Scalable Kit and $840,000 for the Stretch Cluster kit. That’s about half the price as it would cost to buy everything separately, Parker said.

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