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Scale Computing wary of EMC's 'VMware trap'

Scale Computing will use the $12 million funding round it recently closed to market its HC3 “hyper-converged” platform that combines storage, virtualization and networking. That marketing job includes explaining why the startup chose to use Red Hat’s KVM as the embedded hypervisor instead of VMware.

The funding release that went out last week claims that Scale has close to 100 HC3 deployments in the first four weeks of its launch and it accounted for half of the startup’s sales in the third quarter. Scale still sells storage-only systems but is clearly shifting its focus to its converged box.

“HC3 is now the foundational product for the company,” said Pat Conte, Scale’s general manager of worldwide field operations.

While much of the funding round will be spent on marketing, Conte said there are product enhancements on the short-term roadmap. One new feature will be the ability to migrate virtual machines from the user interface. Others include “more complex networking, and things that will enhance the UI but not change functionality.”

One thing Scale will not change in the near-term is its decision to use the KVM hypervisor instead of VMware inside the HC3. Conte said Scale supports VMware for customers who want to use HC3 as a SAN connected to external servers. But the servers inside HC3 are built on KVM along with Scale’s clustered file system.

Conte said Scale chose KVM over VMware because it is cheaper to license and “KVM is the fastest hypervisor we found.”

That’s the technical reason for snubbing VMware. There is also a strategic one, which Scale CEO Jeff Ready laid out in a recent e-mail exchange with me. Pointing to Hitachi Data Systems’ new Unified Compute Platform (UCP) converged stack, which is managed through VMware vCenter, Ready charged that HDS is the latest vendor to fall into EMC’s VMware trap. He added that having an integrated hypervisor is a crucial part of a converged stack, but EMC rivals should avoid using VMware because EMC is the majority owner of VMware. He expects EMC to integrate VMware into its hardware and work more closely with VMware than other storage vendors can.

”When products move to fully integrated hypervisors, it is EMC who sits in the driver’s seat with their relationship with Vmware,”Ready wrote. “And all hardware vendors who are driving customers to a semi-converged solution requiring VMware are falling into the trap EMC has set for them.”

Ready claims Scale avoids the EMC trap by using KVM, “eliminating VMware licensing costs entirely, and offering an elegant, powerful solution that steers customers clear of this EMC trap.” He also maintains the days of VMware’s vendor neutrality are over.

“To me, VMware, as we’ve known it, is dead,” ”Ready added. “The hypervisor itself, as a differentiator, is dead. What matters are the applications, the management tools, and the automation. Selling those types of tools — often at very high licensing costs — is the world of EMC. VMware is EMC. What we are offering is an alternative solution to this, one that leverages the current hyper-convergence trends – and builds its tools, licensing and integration into a package built specifically for the midmarket.”

Of course, basing your survival on the death of VMware is either lunacy or genius. That makes Scale worth watching either way.

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