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SNW – The New, the Popular, and the Next

 

Storage Networking World always provides a chance to see what vendors want to inform the world about from their product perspective. It also includes presentations focused on education and general information for storage managers. These two perspectives often contrast, showing that the adoption rates of new technologies in data centers often runs at a different pace than delivery of new technology.

 

The vendor offerings are interesting to look at from a quantitative perspective:  what is popular as a focus area?  At last week’s SNW in Santa Clara, Calif., there were two distinct areas of popularity (quantitatively):  solid state devices (SSDs) and anything to do with “cloud.” The cloud is being liberally attributed to many different products and operational environments. This does not mean there were no storage systems and management software solutions presented, but they were greatly outnumbered by SSD and cloud offerings.

 

These products represented the popular ones at the event and certainly many of the offerings were new.  The “next” from vendors were some novel offerings that may become popular products or solutions of the future.  More of the new technologies seem to be unveiled at SNW in the fall rather than the spring. 

 

Fitting into the new category but not really representing particularly new products were integrated or coordinated solutions meant to replace or help manage point products.  This is recognition that there is another level of opportunity beyond delivering a new or novel product. That opportunity is in integrating solutions into the operational workflow in an IT environment.

 

 (Randy Kerns is Senior Strategist at Evaluator Group, an IT analyst firm).

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