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Reports resurface of EMC/Cisco joint venture

Rumors began swirling around the time of VMWorld in September that EMC and Cisco would be creating a joint venture to sell infrastructure to support VMware. Last week, two stories appeared on the news wires indicating an announcement may be imminent.

A story from the Dow Jones Newswire that appeared on the Wall Street Journal’s website said the partners are set to launch the venture this week with a product dubbed V-Block. According to this report, the new joint venture will have its own CEO.

Meanwhile, according to a Reuters report that also appeared Friday,

One part of the partnership calls for the two companies to form a joint venture that will sell vBlock as a hosted service. Customers can pay for that service based on the amount of computing power and storage that they need, accessing it via the Internet.

That joint venture will assemble computer systems for customers, integrating all necessary hardware and software to make the systems work.

According to reports and previous rumors, the joint venture would involve Cisco’s Unified Computing System and EMC storage. VMware, Cisco and EMC have had a longstanding alliance, dubbed VCE. What would make this different is that it would be a separate company with its own sales force, meaning the companies wouldn’t have to pay multiple commissions to multiple sales people for the same sale. It’s unclear what this joint venture would mean for customers that the existing partnership doesn’t offer today outside of one throat to choke for support.

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