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Newcomer Actifio targets 'unified protection,' data management

Remember AppIQ, the SRM startup that Hewlett-Packard acquired in 2005? Well, AppIQ’s founders Ash Ashutosh and David Chang are back with another startup. This time, they’re looking to help manage data in virtual environments.

Their company, Actifio, today closed an $8 million A funding round led by North Bridge Venture Partners and Greylock Partners. CEO Ashutosh, who also served as chief technologist for HP’s StorageWorks after the AppIQ deal, says Actifio will ship its first product around October. He’s not giving much away yet, except to say the market his new company is addressing is Data Management Virtualization. Acitifio’s press release says its patent pending technology “delivers unified data protection, disaster recovery and business continuity across the data lifecycle for virtual and physical IT environments.”

Ashutosh says Actifio will start out completely channel focused for sales, and has been working with five large resellers for months. But he says his startup will partner as much as possible with storage array vendors. “Our goal is to completely change — yet co-exist with — what is out there” he said.

The 50-person Waltham, MA-based company has been in stealth for 18 months. It’s other executives include VP of products Chang, VP of marketing Steven Blumenau (formerly at EMC), VP of sales Rick Nagengast (former of EMC, DEC and Compaq) and customer operations manager James Pownell (formerly of EMC and founder of ExaGrid Systems).

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