News Stay informed about the latest enterprise technology news and product updates.

Legal battle Pivots on vendor names

Even smaller private storage companies are keeping their lawyers busy these days.

Pivot3’s legal motion filed with the U.S. Trademark and Patent office against PivotStor this week is the second time in less than two weeks that small storage companies have become embroiled in lawsuits. Backup vendor Asigra sued its rival ROBObak Aug. 11, proving not only large public companies like Sun, NetApp, Quantum, and Riverbed are running up legal bills in public spats.

The latest storage lawsuit is over the companies’ names. Pivot3, which started in 2004, says PivotStor, which came around in 2007, is confusing the market by using Pivot in its name and wants it to find another. PivotStor management apparently disagrees — hence the legal motion. The vendors are not direct competitors. Pivot3 sells clusered iSCSI storage systems and Pivotstor sells email appliances and tape libraries. However, Pivot3 says people have trouble keeping the two straight.

While the fundamental issue between the Pivot3 and Asigra suits are different – Asigra is suing Robobak for libel over claims made in press releases and advertisements — there are two similarities. First, the company getting sued is the lesser know of the two, which means Robobak and PivotStor could benefit from the free publicity.

The second similarity is both defendants rely on Steve Friedberg of MMI Communications for public relations. While Friedberg is probably spending too much time talking to lawyers these days to agree, a cynic would credit him for pulling off two PR coups.

Join the conversation


Send me notifications when other members comment.

Please create a username to comment.

If you ran into a problem deploying VDI, what primarily caused it?
The old software licensing needs to be replaced lock, stock, and barrel with usage based pricing. The old enterprise licensing model creates too many problems for agile and elastic environments.
Microsoft is proprietary and needs many adjustments to deploy as a VDI.
Requirements are the most important point that affect choice. It's involve un huge effort, au much time that it's seem first time.
Too many varations
Licensing complex
Find a qualified Citrix consulting organization to partner with. There are just too many things that one could never know when moving their organization to VDI. An experienced consulting organization has been there and understand the challenges and risks associated with VDI and will work to make your organization successful, on track, and on budget.
Great blog Margaret. I completely agree that if one has been successful at server virtualization, it does not mean they can succeed at desktop virtualization. Your ten ways are a good checklist but while I agree with a few, I also disagree with others as there are so many more complexities at work here. See my take on this post here:
-Vrinda Walavalkar
Global Head Marketing
Too many people afraid of giving up their desktop.
I don’t think ROI calculators are even remotely accurate. VID should not be perused as part of a money saving strategy; I see it as a business enabler. Microsoft continues to make changes to licensing desktops on non MS hypervisors, in addition a Wyse zero client is almost £250 that’s only £150 less than a new desktop shipped with a monitor and peripherals. I understand MS Server 2012 offering of hyperv has the potential to change the game.
That said in my experience the biggest challenge to the VDI is user acceptance (due to poor requirement profiling etc). The central management of desktops is great for ICT but put yourself in the users shoes and it becomes a control mechanism.