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InfraScale tries to lure companies away from Dropbox with 1 year of free service

InfraScale, Inc. is gunning for Dropbox. The newcomer is offering organizations a year’s worth of free online file sharing service for IT administrators who are willing to drop their Dropbox service.

InfraScale will give free FileLocker accounts with 100 Gigabytes of storage per user to Dropbox customers with between 250 and 500 employees. Dropbox is the leader in this crowded space, and InfraScale’s FileLocker is trying to set itself apart from the pack by emphasizing how rogue online file sharing accounts — also called shadow IT — presents a security risk for companies.

“Dropbox says it has 95 percent of the organizations in the U.S.,” said Sheilin Herrick, InfraScale’s director of marketing. “So this is primarily for IT administrators that want to drop Dropbox.”

The offer is good until April 30.

Dropbox moved to strengthen its security features in the latest version of its business-focused Dropbox for Teams service released last month.

InfraScale has focused on security from the start with FileLocker, which launched in November 2012. FileLocker has a three-tier security model, in which the service is installed behind the company’s firewall for private cloud deployments. It also secures data in transit with 256-Bit SSL encryption connection and 256-Bit AES encryption for data at rest.

“We want to help IT managers deal with shadow IT,” said Stephen Gold, InfraScale’s director of business development.”

This service allows IT managers to control permissions, set up bulk accounts, delete files and accounts other centralized controls. Fueled by the BYOD movement, many employees have started to deploy online file sharing products like Dropbox as a way to synchronize data with their mobile devices.

“But rogue accounts represent a serious security and compliance risk to organizations. When end-users store company files in the OFS provider’s data center in a public cloud, the files are placed outside the reach of the organization’s privacy policies and security controls,” according to an Enterprise Strategy Group report titled “Spotting and Stopping Rogue Online File Sharing.”

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