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HPE sees storage in starring role

Storage – particularly 3PAR arrays and flash – will play a big role in Hewlett Packard Enterprise (HPE) as it splits from Hewlett-Packard (HP).

HP CEO Meg Whitman made that clear Tuesday during HP’s last earnings call before the split. Whitman, who will lead HPE, gushed over the momentum of 3PAR ahead of the company break-up.

Whitman said 3PAR StoreServ picked up share last quarter in the overall storage and flash-only markets. She said 3PAR all-flash arrays are on pace to sell $500 million over the next year and revenue more than doubled last quarter. That puts it ahead of the growth of newly public all-flash specialist Pure Storage, although it is still playing catch up to EMC’s XtremIO market leading all-flash array. Whitman also pointed to a recently released Gartner report that ranked 3PAR first in critical capabilities for consolidation, OLTP, virtualization/VDI, analytics and cloud use cases as well as first among high-end arrays.

Overall, HP storage revenue declined seven percent last quarter but Whitman claimed “storage significantly outpaced the market.”  HP executives claim they picked up 10 percentage points of share in the all-flash market in the past year.

“Obviously the storage business is doing very well with 3PAR and all-flash,” said Whitman, who added that HPE will become more aggressive to take advantage of confusion created by the Dell-EMC merger.

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