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HP to EMC/Data Domain: Bring it on

Admittedly late to the data deduplication game, Hewlett-Packard Co. is brewing new dedupe offerings to compete with the market’s new 800-pound gorilla — EMC/Data Domain.

“We welcome the competition and the fact that our competitors have shown that owning IP in this space is important,” said Kyle Fitze, HP’s marketing director for storage platforms. HP partners with Sepaton for high-end VTLs and Ocarina for primary storage data reduction, but also develops deduplication software for its entry-level disk backup devices

Fitze was mum on whether the relationship with Sepaton will change given EMC’s $2.1 billion buyout of Data Domain, but HP does have a track record of acquiring partners after a few years if things go well. Fitzke said HP is focused on the higher-volume SMB market with its dedupe products, and is seeing more demand for the midrange/entry level D2D products. “One of the things we’re seeing develop is very large enterprise accounts with multiple sites consolidating their backup operations, and there’s been a lot of interest in the D2D portfolio.”

Currently, D2D cannot be used to replicate to the higher-end Sepaton-based VLS product. One HP shop, the Mohegan Tribe in Uncasville, Conn., is a midsized operation with about 8 TB capacity on its EVA 4100 primary SAN, but chose VLS over D2D because of Sepaton’s content-aware dedupe. “We felt content-aware deduplication was more efficient,” said David Shoup, technology manager for the tribe.

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