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Google ramps up partnerships for its Storage Nearline service

Not only did Google offer new incentives with its Cloud Storage Nearline service to tempt customers to switch from Amazon and Microsoft Azure last week, the company also beefed up its ecosystem to make it easier to change cloud platforms.

Google added Actifio, CloudBerry Lab, Pixit Media and Unitrends as Google Cloud Platform partners. They join earlier partners Veritas/Symantec, NetApp, Iron Mountain and Geminare.

The partners have integrated Cloud Storage Nearline with disaster recovery, backup and archival and hybrid cloud solutions using Google’s open APIs. For example, copy data management vendor Actifio has mostly focused on selling into enterprise-level environments but now has set its sights on cloud platforms.

Actifio customers will be able to add a Vault profile that lets them move an application directly into Nearline.

Actifio CEO Ash Ashutosh said it makes sense to become a Google Cloud Platform Premier Partners program because “50 percent of our business comes from these cloud service providers.”

Cloud backup vendor CloudBerry allows its managed service provider (MSP) partners to integrate Nearline with all other Google Cloud Platform services using the same unified API.

Unitrends Free for Google Cloud platform will also support Nearline. Unitrends Free is free backup software that deploys as a virtual appliance in VMware vSphere and Microsoft Hyper-V, backing up data locally and connecting to the cloud.

Pixit Media, which sells storage for broadcast companies, has object plug-ins to Google Cloud Storage and Nearline.

EMC NetWorker and Avamar, and CommVault Simpana backup software also allow users to move data to Nearline, as does Egnyte’s file sharing application.

Google is trying to make an aggressive run at Amazon Web Services (AWS) and Microsoft Azure with its Nearline archiving service, plus new services such as the Cloud Storage Transfer Service and the Switch and Save progream. Switch and Save offers 100 PB of free storage in Nearline for up to six months for customers who switch from any other cloud provider or on-premise environments.

Google’s Nearline Storage is the answer to Amazon Glacier for cheap, cold storage. A new on-demand I/O service works with Storage Nearline to allow faster recovery for customers with large amounts of data.