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Fujitsu transfers hard drive, SSD business to Toshiba

Toshiba Corp. and Fujitsu Limited today made official what has been long rumored — Toshiba will take over Fujitsu’s hard disk and solid-state drive business.

Toshiba will first take an 80% stake in a new company to be created by Fujitsu, while Fujitsu will maintain a 20% stake. The business will become a wholly owned subsidiary of Toshiba. The deal is expected to close this quarter, according to Scott Maccabe, vice president and general manager of Toshiba’s storage device division as well as a former senior manager with Fujitsu.

Maccabe said the down economy had Fujitsu looking to cut out non-profitable businesses. It has sold off its media businesses, including R&D and global sales organizations, to Toshiba, and has plans to sell its drive head business to Showa Denko K.K. (SDK). Fujitsu will now be focused on its systems and services businesses in storage, Maccabe said.

According to a Toshiba press release:

The consolidation of the two companies’ HDD businesses will enable Toshiba to reinforce its already strong position as a leading vendor of small form factor HDDs…widely used in notebook PCs, mobile devices, automotive and consumer electronics. It will also give Toshiba entry into the enterprise HDD market for server and data storage system applications, where Fujitsu is currently a leader…entry into the enterprise business will allow Toshiba to further enlarge its market-leading solid state drive (SSD) business by developing SSD products for servers and enterprise storage systems, fusing Toshiba’s NAND flash memory technology with Fujitsu’s enterprise HDD technology.

According to a note sent to investors by Jayson Noland of Robert W. Baird & Co. today, “The acquisition reduces mobile HDD suppliers to five from six, which should reduce industry capacity and improve pricing behavior … though we do not expect competitive dynamics in [the] enterprise to meaningfully change as a result of the merger.”

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