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EMC ready to pounce on XtremIO?

Last week, EMC CEO Joe Tucci repeated the storage giant’s commitment to all types of flash. During the company’s earnings report, Tucci pointed to products such as EMC’s recently launched PCIe-based solid state VFCache card, 100% flash arrays and hybrid systems consisting of flash and spinning disk. He proclaimed “this category of storage will undoubtedly make up the vast majority for years to come.”

Now it appears that EMC may add one of those product types by acquiring all-flash storage array startup XtremIO. Israeli business newspaper Globes today reports that EMC is discussing a buyout of the Tel Aviv-based startup for $400 million to $450 million.

While EMC can offer its traditional arrays with all solid-state drives (SSDs) in place of hard drives, XtremIO is part of a rapidly growing group of startups that engineered their systems from the ground up to take advantage of flash. The XtremIO Flash Array is still in customer trials. The vendor positions it as a way to lift I/O constraints for applications such as Oracle or SQL databases, ERP systems, and virtual desktop infrastructures or other heavily virtualized environments.

One of XtremIO’s founders, Shuki Bruck, also founded file virtualization vendor Rainfinity and sold it to EMC in 2005.

An EMC-XtremIO acquisition could start off a feeding frenzy for traditional storage vendors looking to accelerate their ability to take all-flash arrays to market. Globes reported NetApp executives have also visited Israel to talk to XtremIO (Wall Street rumors also say NetApp is looking at buying Fusion-io). Other all-flash vendors that might make acquisition targets include Violin Memory, Nimbus Data, SolidFire, Texas Memory Systems, Kaminario, GreenBytesPure Storage and Whiptail.

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