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Dell to resell EMC VNX, not VNXe

There has been a lot of speculation as to whether Dell will offer EMC’s newly launched VNX and VNXe unified storage systems. The EMC-Dell OEM relationship has been on the rocks and unlike previous Clariion launches, Dell was not a part of Tuesday’s EMC event as EMC said it was expanding its channel partner program.

A Dell spokesman said EMC will resell the VNX midrange systems but not the VNXe SMB products. The spokesman first said that Dell will be an EMC channel partner on the VNXe system, but later clarified that VNXe will not be part of the EMC-Dell relationship. The two vendors are still deciding if the VNX platform will be an OEM product sold under Dell’s brand or only sold through a reseller deal.

According to an email from Dell spokesman David Graves: “Dell is selling VNX through our reseller agreement. A Dell-branded OEM version of VNX is still in discussion. Dell and EMC have mutually agreed not to use Dell as a channel for the VNXe product – either as a reseller or a Dell-branded OEM offering.”

Dell currently sells EMC’s Clariion SAN, Celerra unified storage and lower-end Data Domain dedupcliaction backp systems under its brand. The Clariion and Celerra converged into the VNX platform. EMC also launched new Data Domain systems today, but they were enteprise systems and not in the range of those branded by Dell.

Dell’s partnership with EMC took a large hit last year when Dell attempted to acquire EMC rival 3PAR. Hewlett-Packard outbid Dell for 3PAR, but Dell answered last month by saying it would acquire Compellent — another EMC competitor. The VNXe is competitive to Dell’s EqualLogic and PowerVault NAS brands.

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