BACKGROUND IMAGE: iSTOCK/GETTY IMAGES
LAS VEGAS – Michael Dell today said his company will be called Dell Technologies after he completes his $67 billion acquisition of EMC. The EMC name will live on for the enterprise business, which will be called Dell EMC.
Dell revealed the name during his keynote address at EMC World 2016. He said Dell, EMC and its pieces, including VMware, Pivotal, Virtustream and RSA, and Dell’s recently spun off SecureWorks will all be part of a strategically aligned family of businesses. “As family names go, I’m kind of attached to Dell,” was his reason for calling the company Dell Technologies.
Dell used the keynote to try and convince attendees that EMC will be bigger and better after the acquisition. He said the deal will close “under the original terms and under the original timeframe.” The deal is expected to close by October. The two major hurdles are regulatory approval in China and ratification from EMC’s shareholders.
Dell compared his company’s direction to Hewlett-Packard, which last year split the company into two. “Companies like HP are shrinking their way to success. Wait, you can’t shrink your way to success. That’s not a reality,” he said. “They’re separating their edge from their core.”