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CloudBerry Box targets SMBs to sync and share mobile devices

Cloudberry Lab is one of the latest to jump into the crowded file sync-and-share market. The cloud backup provider recently announced its CloudBerry Box, a private and public cloud product that allows end users to store and access files across multiple mobile devices.

Alexander Negrash, marketing director at CloudBerry Lab, said this new solution differs from others currently on the market because it gives users the choice of selecting their preferred cloud provider. Data is moved through direct connections between end-points and the end-users’ cloud storage accounts. The CloudBerry Box software can be deployed in a private cloud with an Amazon S3 or OpenStack compatible interface.

“I doesn’t matter which one you choose. It’s a direct connection between the end-points and the public cloud,” said Negrash. “We don’t process the data or keep the data. You just install the endpoints, then specify the cloud storage you want and select files you want to store.”

The sync-and-share solution can be run through customers’ cloud storage accounts from any of the major cloud vendors, including Amazon Web Services (AWS), Microsoft Azure and Google Cloud Storage. Negrash said no third-party web services are used to process data. The CloudBerry Box solution currently is in beta testing and it only supports the Windows operating system, with plans to support Android and iOS.

The solution supports military-grade, user-controlled encryption, so files can be encrypted on the fly with user-created passwords sent to the cloud through secure SSL connections. CloudBerry supports 20 different industry encryptions. Also, synced data is compressed before being sent to the cloud for backups.

CloudBerry is late to the game with its CloudBerry Box. This market has more than 100 vendors with products that have matured beyond simple sharing and syncing data to mobile devices. Many have built-in centralized controls for IT administrators to grant data access and permissions, along with stronger security features and collaboration functions.

Negrash said plans for additional features are on the roadmap.

“This is not about collaboration,” Negrash said. “It’s sync-and-share. Management of user access is done in the cloud storage so  the user access is managed on the cloud storage site.”

CloudBerry recently  implemented a managed service provider (MSP) offering that allows third-party sellers to rebrand the product and sell it to end users.

“CloudBerry is the white box of sync and share,” Negrash said.

Industry analysts predict the days of standalone sync-and-share products are numbered. They say file sync and share increasingly will become a feature of enterprise products, with the occasional exception of specialized offerings catering to key functionality such as security.

“In the short term, enterprises will need to look at these individual products but treat them as more tactical than strategic because the market is changing very quickly,” said Charles Smulders, managing vice president at Gartner Inc. “It could well be that in two or three years’ time they will be getting their file sync-and-share capabilities from another vendor as part of a broader portfolio.”