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Brocade still a fan (not FAN) of software

Although Brocade has a lot on its connectivity plate these days as it transitions to 8-Gbps FC switches, plots its move to FCoE and gets into the HBA game, it still has plans for its fledgling software business.Brocade’s FAN (file area network) initiative has been a bust so far, but at Brocade’s Tech Day Thursday, Max Riggsbee, CTO of the files business unit, laid out a roadmap for a refocused data management portfolio.

Nobody from Brocade used the FAN acronym, but file management remains a key piece of its software strategy, beginning with the recently released Files Management Engine (FME) product. FME is a policy engine that handles migration and virtualization of Windows files. Brocade will add SharePoint file services, disaster recovery for SharePoint and file servers, content-driven file migration and data deduplication in a series of updates through 2010.

Brocade has been fiddling with its files platform and overall software strategy for months now. It dumped its Branch File Manager WAFS product earlier this year, but kept StorageX file migration and Thursday revealed plans for new replication products, including one that deduplicates and compresses files moved across the WAN.

While the new lineup looks impressive on paper, it will take time to play out. And Brocade is walking a tightrope between expanding its product line and treading on its storage system partners’ turf with file virtualization and replication. “We are interested to see how this is received by storage/server vendors,” Wachovia Capital Markets financial analyst Aaron Rakers wrote of the replication product in a note to clients.

Brocade execs say they will take great care to work with partners and avoid competing with them — something they say rival Cisco does with many of its products. Ian Whiting, Brocade’s VP of data center infrastructure, said the new products will be developed jointly with its major OEM partners. “Our business model is all around partnerships with bigger systems companies,” he said. “We believe that’s how customers will consume the technology.”

At least Brocade’s not calling its new files strategy FAN 2.0. That’s a good start.

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These 'appliances' that only work with windowes formats are just another lock on the locked gates of gates' lock-in. For IT to really improve vendors need to come out with components that don't concern themselves with formats of the layers above and below. As an example, storage that wants to care about application's formats is violating proper design principles of information hiding. If any changes are made to the application, the underlying infrastructure must be brought in sync with the modifications. If I may be so bold, this is stuff for the uninformed to waste money on... and theres a ton of this junk out there...