How much data do you actually recover?
That’s a question that Asigra users answered in a data recovery report.
Featuring statistics gathered from nearly 1,100 organizations across eight sectors, between Jan. 1, 2014 and August 1, 2016, the backup and recovery software vendor’s report found that those users only recover about 5% of their data on average.
“People really don’t recover a lot of data,” said Eran Farajun, executive vice president at Asigra. “Ultimately they’re paying like they recover all their data.”
Farajun compared the situation to what many experience with cable bills – customers often pay for hundreds of stations but don’t watch all of them.
Broken up by industry, manufacturing and energy recovered the most, averaging about 6%, according to the data recovery report. Public sector and health care recovered the least, at about 2%.
Users picked file-level systems as the most common data type restored.
The most common reason cited for a data restoration request was to access a previous generation of data, selected by 52% of users. Ransomware was a major cause of that need, Farajun said.
The second most common reason for data recovery was user error or accidental deletion, with 13%. A lost or stolen device was third with 10%. Interestingly, disaster was only picked by 6% of respondents, according to the data recovery report.
Asigra is working on improving cybersecurity and how it can best combine with data protection, Farajun said. In the face of the growing threat of ransomware, Farajun also suggested organizations educate their employees, have strong anti-virus protection and back up their data.
The average size of a recovery across all sectors was 13 GB.
Farajun described cost as the bane of a company’s relationship with its backup vendor.
“Mostly [companies] don’t feel they can do anything about it,” Farajun said. “You can do something about it.”
In 2013, Asigra launched its Recovery License Model and now almost all of the vendor’s customers use it. Pricing is based on the percentage of data recovered over the course of a contractual term, with a ceiling of 25%.
Asigra did a healthy amount of research before launching the model. It looked into other markets, such as the music and telecommunications industries, and assorted “fair-pay” cases. Music customers, for example, can now buy one-song downloads vs. an entire album that they may not listen to in its entirety.
“What happened?” Farajun said. “People bought boatloads and boatloads of songs.”
Asigra had been nervous when undertaking the new model. It anticipated a three-year dip but revenue started to go up after 12 months, Farajun said.
So why hasn’t this model caught on more in the backup market?
“There’s no incentive for software vendors to reduce their prices,” Farajun said. “We’re trying to price based on fairness.”
Farajun said the data recovery report vindicates the vendor’s underlying premise.
“People don’t recover nearly as much as they think they do and they overpay for their backup software.”