Nope, not kidding. Brocade has had a boat named after it, specifically this boat:
Images courtesy of Brocade
It’s a 24-foot single-person rowboat suited for crossing oceans; its pilot, Roz Savage, has already rowed across the Atlantic solo and is now bidding to become the first woman to row across the Pacific solo in, you guessed it, The Brocade.
Brocade’s rationale for sponsoring the trip is slightly byzantine–the trip is also being done as a project of the Blue Frontier Campaign, a non-profit marine conversation organization, and is in cooperation with the National Oceanic and Atmospheric Administration’s (NOAA) National Marine Sanctuary Program. The stated goal of the voyage is to raise awareness about plastics pollution in the ocean.
Brocade, in turn, has tied its sponsorship of the boat in with its “green” data center campaign, with environmentalism the overarching theme. “Roz’s row will embody ‘efficiency and sustainability’ – a mantra at Brocade,” the company said on a website it has launched to follow Savage’s journey.
It remains unclear to this blogger what raising awareness about plastics pollution in the ocean has to do with data center energy consumption–though if there isn’t a glossy commercial spot for Brocade featuring this boat in at least one storage conference presentation this fall, I’ll eat my laptop.
But at the same time, it’s hard not to be rooting for a woman who is willing to take on such an enormous challenge for a good cause. It’s hard to read the bio she wrote for herself on her website and not come away at least a little bit inspired. And in the end, it’s hard to blame Brocade for wanting to align itself with such a compelling story–whether or not a rowboat really has anything to do with enterprise storage networking.