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Actifio alters packaging, pricing for data protection

Actifio bills itself as the “radically simple data copy storage company,” but apparently it’s pricing and packaging models weren’t radically simple enough. So Actifio 5.1 released today has new packaging and pricing, including a turnkey solution combining storage and software, a gateway version without storage, and a utility pricing model.

Actifio claims it made 62 sales in the fourth quarter of 2012 for an average price of more than $200,000 with its appliances that change the data protection process. But the pricing could confuse customers used to more traditional backup.

“Customers told us, ‘It can be difficult to comprehend exactly what I’m buying,’” said Andrew Gilman, Actifio’s senior director of global marketing. “So we spent time crafting our packaging. We have pre-packaged configurations that make it easier to understand what’s showing up on the data center floor, and how it can be deployed quickly.”

The Actifio 100T turnkey system comes in eight standard configurations, ranging from 7 TB of protected data for remote offices to 100 TB for enterprises. Customers can stack 100 TB configurations up to 2 PB.

Actifio Gateway lets managed service providers use their existing hardware to build clouds and services based on Actifio’s copy data technology. Its software provides multitenancy and is designed to work on a mix of virtual, physical servers and storage devices.

The utility pricing model lets customers pay as their data volumes grow. It includes software, storage, maintenance and installation, starting at around $4,000 per TB per year for 30 TB and dropping to around $600 per TB in larger volumes.

Gilman said Actifio began piloting the utility model in late 2012, and it is now available on all models with more than 30 TB. Customers can sign up for three-year or five-year subscriptions.

Gilman said Actifiio will let its channel and service provider partners decide whether to use the utility model for their customers.

Actifio also added features in 5.1. They include bare metal restore to enable rebuilds of Windows and Linux hardware, the ability to non-disruptivet failover testing, and the ability to failback and SyncBack after a disaster by only moving changed application data from the DR site to the primary site.