The value and importance of the data to the business should always be the starting point in designing a data protection scheme. The Recovery Time Objective (RTO) helps determine the type of data replication technology required by telling how quickly backup data must be accessible. The Recovery Point Objective (RPO) indicates whether synchronous or asynchronous data replication is the right choice.
As difficult as it sometimes can be to sell this idea to management, organizations should always determine the value of their data before deciding what is an acceptable cost to protect it.
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