How do you place a value on dramatically better performance for all of your workloads and, in particular, your business-critical applications, online transaction processing systems, data warehouses and big data analytics?
Do you measure it in terms of faster access to innovation, improved customer experiences, accelerated time to value or greater productivity for DevOps and other vital teams? Or all of the above?
Whatever yardstick you use, the reality is that dramatic performance improvements in your infrastructure translate into valuable benefits for your business, and typically you would be willing to pay extra for those benefits.
In the world of flash storage, most vendors know that. That’s why they charge a premium for the latest performance breakthrough in flash: NVMe technology. For that premium, you should be able to get a technology that offers lower latency, higher bandwidth and greater performance density.
Sounds reasonable, right? Except paying extra isn’t necessary. The reality is that you don’t have to pay any premium for NVMe all-flash arrays—nor do you have to sacrifice simplicity, reliability or any other enterprise-critical features or functions.
The pricing model offered by Pure Storage®—in which NVMe all-flash arrays are offered at the same price as traditional flash arrays using SAS or SATA interfaces—is about to create a revolution in storage by changing the economics of all-flash.
The new economics of NVMe
Price/performance has always been one of the key measures of any infrastructure technology. If you don’t pay a premium for NVMe, you are getting a breakthrough price/performance improvement through lower latency, more IOPS and higher bandwidth at no additional cost.
The other important measure for storage is total cost of ownership (TCO). This is where the performance benefits of NVMe can have a dramatic impact on your overall business. By upgrading to NVMe arrays in a non-disruptive manner, you can reduce TCO in the following ways:
- Leverage your existing investment in non-NVMe arrays. You can non-disruptively upgrade to NVMe technology using the same architecture and software for both technologies. Non-NVMe arrays can continue to be used until applications and workloads require an upgrade, or they can be used for applications and workloads that don’t require improvements in performance. With intelligent Purity software from Pure Storage, you can use NVMe and non-NVMe arrays in the same environment.
- Simplify your mixed workload environments. All-flash arrays allow you to more easily support mixed workload environments, and NVMe arrays allow you to save additional money through consolidation. For example, you can leverage Pure Storage DirectFlash™ Modules to achieve up to 36% more effective capacity from the same flash array.1
- Reduce software licensing fees. With fewer flash modules and greater performance, your infrastructure will perform better and require fewer CPU cores, enabling you to reduce fees for applications such as Oracle and Microsoft SQL Server. With Pure Storage FlashArray™//X, you also reduce data capacity requirements via data reduction using industry-leading deduplication and compression technologies.
- Accelerate time to value. You can empower your development teams to be faster and more agile, accelerate your traditional and cloud-native applications, and be more efficient in leveraging both hybrid and private clouds to make IT more service-oriented and responsive to the needs of the overall business.
The “democratization” of NVMe
Pure Storage is the only storage vendor that has truly “democratized” NVMe technology by offering it throughout its FlashArray//X enterprise array portfolio at the same price as non-NVMe flash. The fact that NVMe arrays are offered as part of the same modular architecture as other arrays offers customers a continuity and consistency they can’t achieve with other solutions.
This consistency and continuity in architecture translates into additional TCO benefits that complement those described above. These include:
- Simplicity: Pure FlashArray storage arrays can typically be up and running in a half hour or less with no performance tuning required.
- Scalability: Pure customers can leverage Evergreen™ Storage to always stay current with the latest technology without having to re-buy storage they’ve already purchased.
- Reliability: Pure FlashArrays have proven 99.9999% availability plus always-on quality of service.
- Availability: The same architecture and Purity software support ActiveCluster technology to reduce costs and lower risks in enabling business continuity.
- Future-proofing: NVMe-over-Fabrics technology coupled with NVMe represents what Gartner calls “shared accelerated storage,” a new class of storage technology that will further consolidate infrastructure in modern data centers.
NVMe has the potential to be a game changer in all-flash storage. According to one survey, nearly 40% of all-flash arrays will be NVMe by 2020 and worldwide shipments will grow to more than 25 million units by the same year.2 The reality is that you don’t have to wait until 2020 to take advantage of the performance and economic benefits of NVMe all-flash arrays. You can start now by visiting Pure Storage.
1 “DirectFlash – Enabling Software and Flash to Speak Directly,” Pure Storage Blog, April 11, 2017
2 “G2M Research NVMe Ecosystem Market Sizing Report,” G2M Research, September 2016