By Alan Earls
Drop your mouse. It's time for some quick aerobics! The storage industry is about to trot off to Storage Networking World, which is billed as "the world's largest gathering of storage networking professionals and thought leaders."
The event is being held April 9-11, 2001 at the Marriott Desert Springs, Palm Desert, Calif. (http://www.storagenetworkingworld.com/). Of course, if you have just endured winter in the snowbelt, any excuse for getting to a warmer climate may be enough. But if not, consider the career-boosting opportunities available at an event like SNW.
If you are planning on staying with your current employer, there's no better way of picking up competitive intelligence quickly than effective schmoozing and alert exhibit-floor cruising.
But, if you have more in mind than staying on the top of your form at your current employer, a show like SNW is doubly valuable. It's a great way to talk to real people at other companies who can help you navigate past HR people and connect with the kind of job you want.
Of course, none of this is as easy as it sounds. For one thing, exhibitions can be distracting, exhausting and (if you are not careful) a waste of time. Have a plan. Know which booths you need to visit -- and figure out how to be there when the crowds aren't. Ditto for the dozens of sessions at the conference portion of SNW: Know what you are looking for, connect with the right companies and people, and follow up.
Oh, and to make it all a bit more do-able, be sure to wear comfortable shoes. Fatigue can do in even the most elaborate plans!
About the author: Alan Earls is a freelance writer in Franklin, MA.
Editor's note: Several of the searchStorage team members will be at SNW. Look for us at the show! We'll be circulating throughout the conference, booths, etc. Vendors: Send an email to Michele Hope if you have an upcoming announcement you'd like us to hear about.
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