Home > Storage Technology News > JCPenney saves energy with larger drives and tiered storage
Storage Technology News:
EMAIL THIS

JCPenney saves energy with larger drives and tiered storage

By Ashley Dean, Contributor
26 Feb 2009 | SearchStorage.com

Digg This!    StumbleUpon Toolbar StumbleUpon    Bookmark with Delicious Del.icio.us   

More efficient storage tiering has played a major role in JCPenney's massive energy-efficiency program, and the retailer's senior architect said he plans to add solid-state drives (SSDs) into the mix as soon as possible to save cost and space.

Daryl Molitor said his company spent more than $100 million to improve energy efficiency, and is saving 27 million kilowatt hours per year by making changes to its storage, data center and server environments.

"We're trying to become energy star certified across the board," Molitor said this week when he told his green IT story during a panel webcast sponsored by the Wikibon IT research and advisory community.

JCPenney's storage strategy to save energy is to upgrade to larger drives and arrays, reconfigure its tiers, and add solid state and data deduplication this year.

The organization's data center has approximately 1,500 storage-area network (SAN) ports. Its SAN has about 500 TB on tier 1 storage, 450 TB on tier 2 and 25 TB on tier 3. JCPenney virtualizes around 200 TB with IBM Corp.'s SAN Volume Controller (SVC).

Molitor is in the process of replacing 73 GB drives with 146 GB on tier 1 storage, and moving from 146 GB drives to 300 GB drives on tier 2. All of his tier 3 data is on 1 TB SATA drives, and JCPenney will likely move up to 2 TB and larger SATA drives as they become available.

According the Molitor, the effects are already noticeable. He said JCPenney has decreased capacity of the most expensive tier 1 disk by approximately 12% and increased tier 3 by about 47%. Using larger drives has reduced heat and electrical requirements by 20% and floor space requirements by 34%.

Molitor hopes to have two tiers within two years. SSDs will make up most of tier 1, with a tier of SATA drives behind it. From speaking with storage vendors, he estimates the price of solid-state disks has decreased by approximately 75% over the last year. If this trend continues and SSDs continue to grow larger, he believes his goal will be attainable.

JCPenney uses storage systems from EMC Corp. and IBM, and Molitor said he is looking to do a proof of concept with solid-state disk later this year and begin using it for tier 1 data next year.

"The decline in energy consumption is astronomical with solid state," he said. "I was apprehensive about solid state last year because of price, but the price has dropped and solid-state drives have gotten larger. I'm looking at going entirely with solid state to replace high-performance disk. I'm a little skeptical that the economics will work in the next two years, but that's certainly an interesting area to go down."

More on storage drives
Seagate announces 2 TB enterprise disk drive
 
Solid state looks good on the showroom floor
 
The Container Store deploys Texas Memory SSD arrays 
 
HDS embraces SSDs while users mull adoption 
In addition, JCPenney is looking at implementing data deduplication this year to reduce its tape footprint and free more data center space.

Molitor has also been focused on redesigning his data center. He has implemented cold locks and a hot aisle/cold aisle design, replaced HVAC units, sealed air leaks and installed heat monitoring systems. These efforts have reduced energy consumption by 40% and increased capacity.

Another big piece of the green effort is server consolidation. "We're a big believer in virtualization," he said. JCPenney is running between 400 and 500 VMware images and averaging 18 to 20 images per ESX Server. Hopefully, Molitor said, there will be between 700 and 800 VMware images by the end of the year. In addition, JCPenney has more than 200 images on seven AIX or Solaris platform servers.

But Molitor said the current economic climate might slow his plans a bit. "From our perspective, even though energy efficiency is going to save us dollars, I think the economic climate has caused us to slow down our movement in that direction because, in some cases, it costs money to save money," he said.



Tags: Disk drivesServer virtualizationVIEW ALL TAGS

Digg This!    StumbleUpon Toolbar StumbleUpon    Bookmark with Delicious Del.icio.us   



RELATED CONTENT
Disk drives
Enterprise data storage technologies rise from the dead
Fail-in-place systems: Avoiding hard disk drive failures
Dataram enters solid-state storage market with XcelaSAN
Pliant claims up to 180,000 IOPS per drive with new Lightning Enterprise Flash Drive
Low-cost MLC NAND flash gains in enterprise solid-state storage
Solid-state storage update
STEC Inc. CTO looks at the future of flash and solid-state drives
STEC ships enterprise-ready MLC solid-state drives, but acknowledges tradeoffs
Dell, Samsung ship encrypted solid-state drives (SSDs) on corporate laptops
Best practices for solid-state drive storage technology
Disk drives Research

Server virtualization
School district maintains uptime with Xiotech, DataCore
Hewlett-Packard adds Ibrix-based network-attached storage, upgrades storage virtualization
Storage virtualization essentials: Increasing flexibility and utilization with virtualization
Virtual desktop infrastructure adds new wrinkle to data center storage management
Data storage resources needed to implement a virtual desktop infrastructure
Storage, I/O and server virtualization turn on the juice for electrical distributor
VMworld 2009: Storage vendors continue product updates around VMware
VMworld 2009: Storage admins grapple with growing VMware deployments
VKernel looks to reclaim VMware storage with Optimization Pack
How to buy a blade server

RELATED GLOSSARY TERMS
Terms from Whatis.com − the technology online dictionary
backup robot  (SearchStorage.com)
DASD  (SearchStorage.com)
disk-to-disk-to-tape  (SearchStorage.com)
Fibre Channel  (SearchStorage.com)
hard-drive encryption  (.com)
holographic disk drive  (SearchStorage.com)
hybrid hard drive  (SearchStorage.com)
Robson  (SearchStorage.com)
Serial ATA  (SearchStorage.com)
solid-state drive  (SearchStorage.com)

RELATED RESOURCES
2020software.com, trial software downloads for accounting software, ERP software, CRM software and business software systems
Search Bitpipe.com for the latest white papers and business webcasts
Whatis.com, the online computer dictionary



Backup Solution Directory
TechTarget Storage Media
Storage Magazine View this month\\'s issue and subscribe today.
Storage Decisions Apply online for free conference admission.
SearchStorage.com
HomeNewsMagazineTopicsLearningMultimediaWhite PapersBlogsEventsAbout Us

About Us  |  Contact Us  |  For Advertisers  |  For Business Partners  |  Site Index  |  RSS
TechTarget provides technology professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective purchase decisions and managing their organizations' technology projects - with its network of technology-specific websites, events and online magazines.

TechTarget Corporate Web Site  |  Media Kits  |  Site Map




All Rights Reserved, Copyright 2000 - 2009, TechTarget | Read our Privacy Policy
  TechTarget - The IT Media ROI Experts