Richard Scannell gives his opinion on app-specific storage
Richard Scannell
VP, GlassHouse Technologies Inc.,

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GlassHouse Technologies Inc.
Richard Scannell, co-founder of GlassHouse, serves as Vice President of Corporate Development and Strategy. In his role, Richard is responsible for the development and execution of corporate strategy, client relationship development and marketing communications. Richard is a frequently requested speaker at key industry events, as well as a featured columnist and thought leader in such publications as STORAGE Magazine, Intelligent Enterprise and Byte and Switch. Richard has also written various articles in STORAGE magazine, including "How healthy is your corporate e-mail?" and "The well-oiled backup machine."

QUESTION: In your opinion, is there a market for application-specific storage systems? For example, a storage system integrated from disk to controller to software for Exchange. If so, what is a typical customer profile and what are the apps best suitable for such systems?

ANSWER: This is a great question and I think you will see a number of new entrants into the market focused on vertical acceleration and optimization plays. We've already seen a little focus here with a large OEM bringing a box to the market focused on archiving and therefore strongly pitched at the bio/pharma community with a huge need in that area. Whether these new entrants will gain traction or not I'm not sure. I think it will depend on their ability to partner with the application providers and less their ability to challenge the data center storage standard. The concern for those new vendors will be pigeon holing and there will be a constant pull to be more things to more people. The best apps to target -- usual suspects – e-mail, DBs, media, etc.

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