Special two-part series on ROI

Mark Lewis

Special two-part series on ROI

Join SearchStorage for a special series on return on investment (ROI). Experts Bruce Scheer and John Berry will be participating in two live audio events dedicated to helping you evaluate and measure your ROI. Bruce will be moderating a talk on Wednesday, June 5 at 12:00 p.m Eastern (16:00 GMT) for a LIVE audio discussion on "Understanding ROI". John will be moderating a talk on Thursday, June 20 at 1:00 p.m Eastern (17:00 GMT) for a LIVE audio discussion on "ROI vs. value measurement".

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About "Understanding ROI" with Bruce Scheer:
In the first part of the series, author and consultant Bruce Scheer learn about the state of the market and why ROI is so crucial to today's storage environment. Bruce will also explore the 4 P's of ROI: Professionalism, proof, practicality and perspective. He'll also break down the top 10 pitfalls in constructing ROI analysis and how to avoid them.

Please join FutureSight Consulting's Bruce Scheer and SearchStorage for this ROI event, June 5, at 12 pm, EDT (16:00 GMT).

About Bruce Scheer:

Bruce Scheer is Principal of FutureSight Consulting , a developer of ROI sales and marketing programs, including ROI value proposition development, scenario modeling tools, benchmark research, case studies and white papers to support the technology sales process..

Don't miss this event. Make sure to pre-register today.

About "ROI vs. value measurement " with John Berry:
In the second part of the series, author and consultant John Berry discusses how ROI has become the buzzword du jour in information technology. But when discussing the benefits of technology investment do we really mean Return on Investment -- which is a phrase with a strict definition in finance -- or are we talking about other ways to define value such as internal rate of return, payback or economic value added? Knowing which approach to use is the beginning of effective advocacy for a technology project. Join author and digital asset strategy consultant John Berry as he sorts through measurement approaches and provides a framework for selling storage upgrades.

Please join, Inc.'s John Berry and SearchStorage for this ROI event, June 20, at 1 pm, EDT (17:00 GMT).

About John Berry:

John Berry is principal of, Inc, a research and management consultancy which helps companies identify and measure the economic value of information technology pre or post-investment and build business cases for such investments. The consultancy also assists IT vendors in accurately communicating the economic value of their products in the marketplace. John Berry is a former contract analyst for Gartner and wrote a twice a month column for InternetWeek concerning techniques and issues in IT value measurement.

Don't miss this event. Make sure to pre-register today.

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