EMC buys Pi and forms a cloud computing group

Article

EMC buys Pi and forms a cloud computing group

Beth Pariseau, Senior News Writer
EMC Corp. announced it has acquired a startup still in stealth called Pi Corp. in an all-cash transaction for an undisclosed amount.

Pi Corp. founder and CEO Paul Maritz will join EMC as president and general manager of EMC's newly created Cloud Infrastructure and Services Division, reporting directly to EMC CEO Joe Tucci. The new division will also include the EMC Fortress SaaS infrastructure, the Mozy online backup service and "other upcoming EMC cloud infrastructure systems and software offerings under development."

Little is known about Pi's products because they haven't hit the market yet, according to Rob Enderle, industry analyst with the Enderle Group. But generally, Pi is aiming to create a service that delivers files to multiple devices, from laptops to iPhones, from a centralized repository in the cloud.

    Requires Free Membership to View

    Login

    When you register for SearchStorage.com, you’ll also receive targeted emails from my team of award-winning editorial writers. Our goal is to keep you informed on the hottest topics, the latest news and the biggest challenges you face as a storage professional today.

    Rich Castagna, Editorial Director

    By submitting your registration information to SearchStorage.com you agree to receive email communications from TechTarget and TechTarget partners. We encourage you to read our Privacy Policy which contains important disclosures about how we collect and use your registration and other information. If you reside outside of the United States, by submitting this registration information you consent to having your personal data transferred to and processed in the United States. Your use of SearchStorage.com is governed by our Terms of Use. You may contact us at webmaster@TechTarget.com.

More on storage acquistions
EMC enters storage SaaS space with hosted backup

Dell buys MessageOne, taking on Google in email archiving

Top storage acquisitions of 2007
"A lot of people have been trying to develop in this space unsuccessfully," Enderle said, pointing out that Maritz spent 14 years at Microsoft before starting Pi. At Microsoft, Maritz served on the executive committee that managed the overall company. "I think the Microsoft DNA convinced EMC that this would end up working best," Enderle said.

Enderle said the acquisition is a big move for EMC and one that sets it up for a big push into consumer storage. "I'd compare this to when Apple got into the iPod -- it's a fundamentally different focus for EMC and much more consumer-oriented," he said. "This could be how we view [consumer] storage by 2015 with most of what we have existing in the cloud someplace when we have the bandwidth to deliver even large media files wirelessly."

EMC's global marketing chief technology officer Chuck Hollis addressed the acquisition on his blog on the EMC wesite. While Hollis didn't get into specifics of Pi's services and software, he wrote that the acquisition shows EMC does not see cloud computing as business as usual.

"We're saying that success in this new space will require a very different technology base – and a business model – very unlike other parts of the traditional IT landscape," Hollis wrote.