Hitachi Data Systems Inc., (HDS) a wholly owned subsidiary of Hitachi Ltd., has announced a NAS blade for its TagmaStore array and, as a result, will fade out its OEM relationship with Network Appliance Inc. (NetApp)HDS took its first step into the NAS market in December 2002 via an OEM agreement with NetApp. Dubbed gFiler, the product sat in front of the HDS Lightning and Thunder series to provide NAS services. With the introduction of its own NAS product, HDS will no longer resell the gFiler. "Working with the industry leader put us in a good position, as we come out with our own products," said Scott Genereux, executive vice president and general manager, worldwide sales, HDS. "Half of our systems engineers are now NAS trained."
To help reach that goal, HDS announced the appointment of a worldwide sales manager to reorganize its global sales operations. Scott Genereux, previously senior vice president of global marketing and channels at HDS, has taken the job.Prior to the reorganization, HDS was focused on the Fortune 100 and 200 in Asia Pacific, Europe, the Middle East, Africa and the Americas, and each region was responsible for its own profit and loss. "China was only contributing 12-15% of our revenue, but is clearly a huge area of growth and needs more than local funding," said Genereux. "We need to look at where the opportunity is from a global perspective … Germany is a big opportunity, Italy, Russia, Poland, China, India, Brazil … we didn't have enough sales or support in these growth markets." HDS has roughly 300 direct sales reps today and is increasing this number in these growth regions. It declined to say by how many. It also plans to hire more resources in the field to train its sales staff as the TagmaStore is a complex product to sell. "It's not just a capacity sell anymore, it's about tiering storage and virtualization, and the sales cycle in the U.S. has been a lot longer," Genereux said. Click here for more of today's news.