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EMC Corp., Network Appliance Inc. (NetApp) and IBM are among the vendors gaining share, while Hewlett-Packard Co. (HP), Veritas Software Inc. and Sun Microsystems Inc. are losing share, according to the report.EMC has been "relatively channel unfriendly in the past," Renouard said, but it has been growing out its products to better support this area. "The lower Clariion and AX 100 systems are aimed at boosting the channel." Overall, EMC and NetApp have a "clean channel strategy" that is easy for resellers to deal with, according to Renouard. HP, meanwhile, has been over distributed and has been trying to compete with Dell at the low end and IBM at the high end. "Not being consistent with the channel has hurt them," Renouard said. Veritas received the most negative feedback from resellers, which R.W. Baird believes is a reflection of the company's decision to take its business direct and away from the channel. Sun's problems run much deeper, according to the report. It is actually trying to move closer to the channel and is still getting negative feedback. "The company needs to act with some urgency in order to stem share losses in its slowly dwindling installed base," the report said.