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Green is still the color of money in storage
by Christine Cignoli
Issue: Jan 2009
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Are you implementing green technologies?

Vendors are quick to tout their products as environmentally friendly these days. But for respondents to a recent Storage survey, "green" is more likely to mean the color of money. Only one-third of respondents say their company has commitments from management to address green storage issues. When asked which technologies they've implemented, 67% of those surveyed have virtualized servers, 43% have virtualized their storage and 34% use compression -- all considered green technologies. (Note: Respondents could choose more than one option.) How...



ever, the top reasons noted for implementing these technologies are saving money on equipment power-consumption costs and saving money on equipment cooling costs. While these are more economic than ecologic reasons, they still yield green results.


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"Revolutionary things haven't happened yet or, if they have (in the case of SSDs), they're out of reach of most businesses. The ROI simply isn't adding up yet."

-- Survey respondent




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