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Between the two, we came up with this list of product categories that you're likely to see startups get funding and be successful in:
- Consolidation, particularly bringing together technologies like iSCSI and blade servers
- Higher I/O systems like 3GIO
- Management and integration, and not just for software companies. Baldwin believes that new companies will apply concepts from the networking equipment world to managing storage devices
- Storage provisioning, reducing the complexity of configuring new storage and feeding storage-hungry applications
- Data protection, including everything from software and hardware to do data backups, as well as snapshots, mirrors and replication
Both acknowledge that acquisition is a likely outcome for today's startups, as more and more businesses turn to a single large IT vendor for all their technology needs.
What about you? Have you considered making a purchase from a startup? How can you be sure you're making a good investment? In a nutshell, here's what Tango suggests you look for: veteran management and products based on extensive feedback from IT managers.
This was first published in January 2003