What's new with you?

What's new with you?

This article can also be found in the Premium Editorial Download: Storage magazine: Inside the new Symmetrix DMX model offerings:

If you're like most corporate employees, you probably had a performance review toward the end of last year. And that review probably involved setting goals for the coming year--a to-do list for you from your boss. I'm betting that list was dramatically different from the one you had two or three years ago.

I mean the difference between night and day.

We've gone from "build out as fast as you can" to "squeeze the last drop out of what we've got" in nearly every facet of IT. If your company was part of the Internet run up, you probably just deployed the last of your late-90s overbuying spree. What now?

I was recently chatting with Mark Lewis, site editor for SearchStorage.com, Storage's sister site here at TechTarget. He had just returned from a Wall Street storage conference where the watchword was "do more with less," and they weren't just talking about Enron executives making do with fewer houses.

Two years ago, storage entrepreneurs were pitching to investors that their products "do more with more." From what Lewis reported, a lot of them have done little else than change one word in their pitch. Last year's "scalable solutions" have magically morphed into this year's "policy-based automation to achieve new levels of efficiency and utilization." Ah, the wonders of marketing.

Back in the real world, you'll be the ones to figure out how to do more with less. And we'd like to hear how you're doing that. Even more, we'd like to recognize those of you who are doing a bang-up job at it.

Storage is an active part of TechTarget's twice annual storage conferences ("Storage Decisions" and "Storage Management"). A regular feature of those conferences is the Storage Innovator awards program, given to companies and their storage groups for creative problem solving in enterprise storage design and operation.

As always, we're looking for pioneers in corporate storage groups who are showing the rest of us how it can be done. This year, we'll be looking not only for those who have gone the farthest with the newest, but those whose innovation rests in clever ways of reaching new levels of efficiency and economy. So go for the glory--you can submit your pet project for consideration here.

Speaking of new, this issue's cover story is an in-depth look at EMC's new Symmetrix DMX architecture and product line. Our goal in publishing this story was to offer you an alternative to general business and technology press articles focusing on what this product means for EMC. You probably care less about how the new Symmetrix will affect EMC's stock price than how it affects your company's stock price and your career.

This story seeks to fill the void of solid technical analysis of how this product does or doesn't advance the state of the art and potentially change the way you do things. The new Symmetrix is a strategic product for many of you, and a strategic alternative for the rest of you. We felt that a first-look approach would be useful to you in forming your own avenues of inquiry, as well as answering questions from your boss. Down the road, we'll do a more typical inquiry into how Symmetrix users rate the product. We're interested in hearing from you on whether you want more of this kind of article from us.

This was first published in February 2003

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