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The guys at GlassHouse Technologies, a professional services company, have been talking about this for years. They know that growth, complexity and confusion have meant that people have had to "just buy more" instead of ensuring that storage assets are used properly. When the light shines and exposes faulty processes, guys like GlassHouse swoop in, do their thing and, lo and behold, your power consumption plummets, utilization skyrockets, policies are implemented and enforced and, at least for a brief period of time, your shop runs like it's supposed to.
Nobody gave these guys a shot seven years ago. A storage services company? No way. (Though I knew, I swear). Who would have thought we'd be having conversations about power, packaging and cooling? What's next, a debate on cardboard packaging? Companies like Verari Systems in San Diego have the smartest server/storage packaging I've ever seen and should have a real shot at altering the status quo in a dramatic way, but how unsexy is that? Will all of the Silicon Valley guys driving their new BMWs and yapping on an Apple iPhone Bluetooth be talking about air flow and exhaust instead of Java/Web 2.0/Google/Web Services? Will we go back to Pabst Blue Ribbon beer instead of Harlan, hot dogs instead of sushi? Fine with me.
This was first published in September 2007