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There's a green movement marching through the data center and the focus is shifting to storage.
There's been a lot of hubbub lately about the greening of IT, and it's going to get worse. Unlike most buzz/noise fronts that come and go, this one didn't start in the marketing department. It began with someone finding out that they had reached the end of the line when it came to adding another "wafer-thin" piece of IT gear. They were either out of room, out of air conditioning or out of power--problems that can't be instantly solved with a big check.
Most of the noise around green IT is centered on servers. From an infrastructure perspective, servers sit atop the food chain. They're also the presumed culprit when it comes to IT power and footprint problems, which is wrong, but it's about to be a moot point. Let's say I agree that your dual-core mega machines suck more juice and blow more heat than the participants of a tequila swilling, buffalo wing eating contest. Let's also agree that it will only get worse for a while, as we've conditioned our industry to make sure it comes out with chips that pump out twice as much for half the dough year after year ... until they approach the temperature of magma and your PC needs its own power grid. Do we need another 8 billion instructions per second capability to launch Word? No.
VMware will end the entire debate. People will get huge efficiency gains by consolidating servers onto fewer platforms,
When that light shines, you can expect the marketing machine to churn out tales of more efficient, denser storage products. As always, the vendor's response will be to "throw out the stuff you have and replace it with our better stuff," which is good if you can afford it. If you can't, you need another tactic. You need to do what no one in our world has wanted to do for a long, long time. You'll have to manage. Ugh!
This was first published in September 2007