By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.
| Everyone has a green angle these days, and if they don't, they can borrow someone else's. Consider Phil Nail, a green-minded entrepreneur who had the forethought to open a 100% solar-powered Web hosting company in southern California 12 years ago.
Nail's company, Affordable Internet Services Online (AISO), has a trademark slogan: "Web Hosting As Nature Intended." That gives its green-minded customers--the Organic Trade Association, Discovery Communications and Live Earth--a boost to their own green stories.
In turn, AISO.Net is a coveted customer for IT vendors creating their own green appeal. Nail is a showcase customer for his chosen vendors: IBM, NetApp, NextPhase Wireless and VMware. Nail's glad to do it, but he's busy these days with what he says is the industry's first "green roof" on a public data center. That's three to four inches of dirt that can reduce cooling by 50%, predicts Nail, and so far that story is all his own.