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The latest nouveau green group, The Green Data Project, is the brainchild of Jon William Toigo, and it isn't quite like the others. Toigo, CEO and managing principal of Toigo Partners International and chairman of the Data Management Institute, is promoting practical approaches, like dumping useless data that requires power to maintain, before turning to vendors for power-stingy systems. Toigo is brash, outspoken and doesn't seem to be swayed by what's generally considered common wisdom, so maybe his group can shake things up a bit.
The other "industry organizations" elude me. I'm not against vendors sitting on the same side of the table to hammer out things like standards that could turn the dream of interoperability into a reality. I've gone on at length right here about how important I think standards are to storage users. But saving power and making cooler running gear are things that do not need to be standardized. Building equipment that uses less electricity and produces less heat isn't a group activity.
What we need to see is some rugged individualism among storage vendors, some good ol' competition where vendors tinker in their labs to find new and better ways to save energy. But I'm afraid the opposite might be happening with these green gangs. I can't help but think that these groups were formed so vendors can keep an eye on each other. Sure,
| it's a plus for their images to unite under the banner of energy conservation. Who'd dispute those good intentions as our collective consciousness turns to concerns about global warming and dwindling energy sources?
But if a rogue vendor went off on its own and built a storage array that had competitive performance and capacity specs, and cut power and cooling requirements in half, then what would happen? Storage pros like you would take notice and maybe you'd start asking your vendors why they can't do that, too. And that would mean vendors would have to start answering to you and not to committees, which are probably best suited to maintaining the status quo. And the status quo won't do anything about your electric bills.
This was first published in December 2007