Initially, ISC will have four primary offerings: storage information strategy, information storage consolidation, storage management optimization and business continuity planning.
EMC's hope for ISC is that it will "open our market to a much broader market, a much more heterogeneous world," says Joseph Walton, senior vice president of EMC Global Services. He backs up that statement with the promise that ISC "would recommend non-EMC technology as needed."
But some observers "fear that customers will remain suspect of EMC's intentions," says IDC director Doug Chandler.
The fact of the matter is, "most customers are not going to trust a vendor to come in and do a strategy," says Mark Shirman, president and CEO of storage consulting firm GlassHouse Technologies in Framingham, MA. "You just can't be platform-agnostic if you sell hardware."
However, some analysts think the Fortune 500 companies targeted by ISC don't care about neutrality all that much. These customers are more interested in the breadth of
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Rich Castagna, Editorial DirectorThis was first published in September 2002