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Published: 20 Oct 2012

The new storage battleground shapes up There's a delicate balance of power among storage vendors, but small tech upstarts might tip the scales. In the storage systems space, there have been only a handful of players--EMC, Hitachi Data Systems (HDS) and IBM--that have truly controlled the high-end enterprise array market. These vendors fight over billions of your dollars every year; much more than that if you count all of the ancillary stuff surrounding the hardware. If a vendor can get the "core," it can usually find other spots within the enterprise to sell the rest of its wares. For years, EMC, HDS and IBM have been battling each other inside the core. They steal shares from each other when possible and, over time, we've seen big, slow shifts. In 1988, I think IBM had approximately 98% of the market until EMC took advantage of Big Blue's lack of focus and became the market leader by changing the battle. EMC made storage a separate decision from the server, which tripped up IBM because once a customer evaluated storage independently, IBM's technology was ... Access >>>

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