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Access "“Big data” conspiracy theories abound"

Rich Castagna, Editorial Director Published: 18 Oct 2012

Could the latest and greatest buzzword in the storage biz be killing off some of the most useful storage technologies around? I’ve gone off about this “big data” thing on more than one occasion, about how it’s mostly marketing hype that vendors hope to turn into sales. But the whole deal is starting to give me the creeps, and it’s not just because the phrase “big data” is being burned into our collective cerebrum with astonishing efficiency. I’m still struggling with the idea that there’s a solution appropriate for processing big files like high-def digital movies and lots of small files like tweets. Given the number of vendors already piled onto the big data bandwagon, it seems like there are dozens of these so-called solutions floating around. So I have trouble getting over that big data hump because any term that refers to completely opposite things simultaneously is questionable in my book. I’m not just on a semantical jag here. The big data specter goes deeper than that. If you can look past its dual personality, a pretty clever play for corporate egos ... Access >>>

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  • Columns
    • Replication technology for day-to-day recovery by Lauren Whitehouse, Contributor

      It’s not just for disaster recovery anymore: Replication technology is finding a place in the more common, but just as crucial, recovery of systems and data in ordinary operations.

    • Determining the real cost of storage by Jeff Boles, Contributor

      Vendors tout dollars per gigabyte per I/O, but figuring out what a data storage system will really cost your company is a much more complicated process.

    • Occupy Storage! by Jon William Toigo

      Data storage technologies keep getting better, but storage vendors may just be up to their old tricks.

    • “Big data” conspiracy theories abound by Rich Castagna

      Could the latest and greatest buzzword in the storage biz be killing off some of the most useful storage technologies around?

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