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Published: 17 Oct 2012

With storage purchases apparently up this year, many of you will also be engaging professional services people. What should you expect from these individuals? I say "individuals" because not every professional will be at the top of their game, no matter how elite their firm is. Far from it: You may get someone fresh out of training armed with a contact number to more experienced backline engineers. Do yourself a favor and look into more than just the brand name--look under the label. Let's be honest. We all have our own psychology to deal with when buying things, whether they're storage services or ordinary consumer items. Ever buy a product simply because it was the most expensive? There's a basic assumption that the more we pay for a product or service the better it has to be, right? Wrong. We also have to admit that buying the most expensive product or service is an ego booster. We do it with our homes, cars and our children's education. So, it's not that big a leap to think that we carry this same mindset into the decisions we make on the job. Know thy ... Access >>>

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