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Access "Cloud storage gets even cloudier"

Published: 17 Oct 2012

The "cloud" part of cloud storage services used to mean some distant shore of the Internet beyond your data center. But vendors are now touting their "internal clouds," cloud storage that never leaves your shop. Storage vendors have done it again. They coined the term "cloud storage" and then almost immediately rendered it meaningless. It seems that storage marketers are addicted to buzzwords, and don't think they've put in a solid workday unless they've thoroughly overused, misused and abused the buzzword du jour. To this point, they've done a terrific job with "cloud storage," taking a concept that anyone could understand and then stretching the term to include almost every storage technology ever invented. This isn't the first time this has happened. Remember the compliance wave? As Sarbanes-Oxley (SOX), HIPAA, SEC and other regulations emerged, real products that dealt with those real issues also emerged. But before you could say "Sarbanes-Oxley," every product on the shelves was labeled a "compliance edition." The same thing happened with "green." The ... Access >>>

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