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Access "EMC and NetApp still think they're competitors"

Published: 17 Oct 2012

Sometimes companies compete so hard for so long they don't notice that one day they really aren't competitors anymore. They still think they are competitors, so they spend time and money planning attack and defense strategies. I think EMC Corp. and Network Appliance Inc. are good examples of that. First, lets call a spade a spade--these are both ass-kicking companies. Both have proven over extended periods of time that they have the smarts and the legs to succeed in both good times and bad. Both are the envy of their peers. Both think the other is arch enemy No. 1, and both are wrong. Let's start with EMC. The company is the grandfather of the storage business. It was the first to make consumers separate the storage decision from the server decision, and in essence is responsible for creating a giant industry. It built a better big box, sold the hell out of it and rocked Wall Street for over a decade. Then it stumbled--mostly by believing in its own invincibility--and was forced to change. Enter Mr. Tucci. I can't tell you how many insiders, outsiders and ... Access >>>

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  • Columns
    • EMC and NetApp still think they're competitors

      Storage Bin: EMC and NetApp still think they're competitors; they spend time and money planning defense strategies. Maybe if they paused to think for a minute, they'd see that they're two successful companies growing in vastly different directions.

    • Tiered storage: Heterogeneous vs. homogeneous by Stephen Foskett

      Tiered storage is a hot idea, but implementing it can be trickier than appears. This article defines the two different approaches--heterogeneous and homogeneous--and helps you choose the strategy you should employ.

    • Booting from the SAN by Darryl Brooks

      Although booting from the SAN isn't a widespread practice, it gives an organization many choices in the way it manages server and storage infrastructures.

    • Snapshot: Single initiator zoning

      Do you practice single-initiator zoning?

    • How to manage your data storage growth by Jon Oltsik

      The growth seen by Hopkinton, MA, the home of EMC, is similar to the challenges faced by IT professionals. Here's how to manage your growing storage town.

    • What a difference a year makes by Mark Schlack

      What a difference a year makes

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