Access "EMC and NetApp still think they're competitors"
This article is part of the Vol. 2 No. 10 December 2003 issue of Storage salary survey: Are you being paid enough?
Sometimes companies compete so hard for so long they don't notice that one day they really aren't competitors anymore. They still think they are competitors, so they spend time and money planning attack and defense strategies. I think EMC Corp. and Network Appliance Inc. are good examples of that. First, lets call a spade a spade--these are both ass-kicking companies. Both have proven over extended periods of time that they have the smarts and the legs to succeed in both good times and bad. Both are the envy of their peers. Both think the other is arch enemy No. 1, and both are wrong. Let's start with EMC. The company is the grandfather of the storage business. It was the first to make consumers separate the storage decision from the server decision, and in essence is responsible for creating a giant industry. It built a better big box, sold the hell out of it and rocked Wall Street for over a decade. Then it stumbled--mostly by believing in its own invincibility--and was forced to change. Enter Mr. Tucci. I can't tell you how many insiders, outsiders and ... Access >>>
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EMC and NetApp still think they're competitors
Storage Bin: EMC and NetApp still think they're competitors; they spend time and money planning defense strategies. Maybe if they paused to think for a minute, they'd see that they're two successful companies growing in vastly different directions.
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