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Vol. 3 No. 2 April 2004

Storage vendors should have knocked EMC down when they had the chance

EMC has once again proven to everyone that superior sales and marketing will always win out over superior technology. As long as people make purchasing decisions, the salesperson will be the most important cog in the machine--not the machine itself. For 15 years, EMC had its way with the storage business. Smarter, faster and more aggressive, it wrote the rules in this business. Then a funny thing happened on the way to the Jag dealer--it stumbled. It didn't realize that it needed to be price-sensitive in a down economy. It didn't even realize that it was a down economy. It got caught with its hand in the proverbial economic cookie jar, and IT people used it as a way to get even with the giant. That was two years ago. EMC was never more vulnerable. IT people used the then-economic conditions to punish EMC for its long-standing arrogance. IT was back in the driver's seat. The window was open--and the competition was welcomed in with open arms. The times, they were a-changing. Remember when Digital was king? It could do no wrong--...

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Features in this issue

  • IP storage delivers

    by  Johanna Ambrosio

    Despite all the FUD surrounding IP SANs, early users say IP-based storage isn't all that difficult to manage and that performance is sufficient. The key is knowing what applications IP SANs should be used for.

  • Disaster recovery relief

    The cost of disaster recovery tools can be even more than the value of the data that these very tools are supposed to be protecting. Fortunately, newer approaches to DR are restoring sanity to this high-pressure task.

  • Wrestling with regulations

    by  Bill O'Brien

    In the health care industry, complicated regulations such as HIPAA, combined with new technologies that require enormous amounts of storage, are driving storage managers to the emergency room.

  • Extreme backup

    by  Arun Taneja

    Newsflash: Conventional data protection has reached its limits and will be dramatically changing in the next couple of years. But all roads don't lead to the same result. Here's how to analyze which route is best for you.

  • Get control of capacity

    Although storage resource management tools can be complicated to implement, they're a better alternative to breaking the bank and rushing out to purchase more storage. Get precise with your vendors on what you need and you'll wind up with better results.

Columns in this issue

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